Primalista Baking Franchise

by Helen Marshall

Become A Primalista

Your community needs you

The world is embracing grain, gluten, dairy and refined sugar free foods and needs you to bring it to them. Pizza nights, hot buttered toast, a cuppa and a cookie make life easier on a clean living journey.

As a Primalista you are helping people stay on track health wise, plus you get to create a business that suits your lifestyle, doing something that you love.


What is a Primalista?

A Primalista is a Primal Alternative Franchisee and Producer, phew what a mouthful, Primalista is way cooler!  Primalistas create a national brand of local producers bringing Primal Alternatives to the foods we love, to our communities.

Primalistas are licenced to produce the Primal Alternative range by purchasing a Primalista Licence. The Primalista Licence is basically an online training course in how to produce, package and sell Primal Alternative products.

Primalistas come from all walks of life!  Some Primalistas are Mums, some are retirees, some work full time!

Primalistas get access to a successful and replicable business model making the Primalista Licence not only a good business opportunity but it is easy and quick to get started and making money.


What do you get as a Primalista?

You get a successful business model ready to roll. As well as the trade secret recipes you’ll gain access to a Primalista only website with how to videos, Food Standards Australia & NZ compliant labels including authentic bar codes, graphic designed logo and marketing material, supplier, packaging & equipment info, ingredients calculator, advice on how to market your business, pricing including wholesale to retail and RRP – all Primalistas charge the same – we are a sisterhood!

You also get my commitment to develop the Primal Alternative brand awareness and access to this fantastic website resource plus your own Primal Alternative email address – oh and a personalised Primal Alternative apron and spatula – you’ll look sooo good in that!

You also get access to the Primalista Closed Facebook Group where you can seek advice, gain support and celebrate success with the other sisters in your tribe!

How does it work?

The Primal Alternative range is fuss-free!

No artisan baking skills required!


Watch the video to take a sneak peek.


Is becoming a Primalista right for you?

You’ll need a passion for healthy baking and the strength and drive to bake your produce and develop your customer base.

This is the opportunity for you if you are feeling stuck in a job that doesn’t align with your passion, or makes you miss out on time with the kids.

You’ll have an oven and a Thermomix or other food mixing option.

You will want to work from home, be an integral member of your community (dare we say minor celeb) and part of the nationwide sisterhood of Primalistas.

What you’ll need

You will need to register as a ‘Low Risk Food Business” with your council, product and public liability insurance and a Primalista Baking Franchise.

Become A Primalista!

Apply For A Primalista Baking Franchise

The Primalista Baking Franchise Application process takes 21 Days.  This protects you by giving you adequate time to make an informed decision and have the option to seek professional advice.  I know you are itching to get going – this is a good opportunity to practice patience.  There will be some important documentation to read through and if this is your first franchise endeavour it may feel a little daunting at first – but please know it is straight forward, the other Primalistas have made it to the other side and I am here to help and support you every step of the way! Love, H xx

Helen4 (1 of 1)

The 3 Step Primalista Application Process

  1. During the first 14 days you will review the documents, start your health licence application and have a Primalista Discovery Call.
  2. You sign up, pay and join the Primalistas Facebook Group.
  3. After the 7 day cooling off period you receive your Primalista Log In & you’re off!

What happens in the Primalista Discovery Call?

Is this the right opportunity for you?  Are you the right fit for Primal Alternative?  Let’s have a chat and find out!

  We will do this by working out how much time you have for your business and how much you would like to earn.  Let’s identify local potential stockists or markets.  I will give you assistance with the Franchise Agreement and other documents and any help you need with your Health Licence Application.

I will be looking to get to know a bit about you too!  It is a chance for us to ‘meet’.  The calls are super relaxed and informal and take about thirty minutes, kids & pets welcome!

I can’t wait to chat!


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How much is the Primalista Baking Franchise?

AU $5,000 plus $520 annual royalties

Pay upfront and receive your first year royalties FREE!

Payment Plans are available with initial fee of $1,520 then

Monthly repayments $333.33

Fortnightly repayments $173.92


Inspiring feedback from our Primalistas


I want to thank you so much for this opportunity of a life time.  You have been a shoulder of strength every step of the way, all the other Primalistas – thank you for listening and for advice, it is nice to know that we all feel the same way some stage through this journey.

Primalista Shelley – WA

I’d really like to say thanks for this incredible opportunity Helen, I am so grateful for the flexibility and freedom this offers my family situation. Allowing me to home-school my daughter while earning an income is the balance I have been looking for.

Primalista Collette – WA


I’m so excited this adventure is exactly what fits in with my life! Loving the opportunity.

Primalista Leah – WA


I am producing Primal Alternative to make it easier for the community to enjoy grain free, locally produced food. I want to help people on a Paleo or restricted diet to stay on track with their health journey. I want to help busy mums like me feed their families REAL food. Primal Alternative gives me the chance to run my own business from home, doing something that I love and serve my community. Being a Primalista has given me everything I wanted.

Primalista Kyra – ACT


In such a short time of going Primal I have seen such a huge difference in my life.  I still have far to go, but I know this feels right. Becoming a Primalista will help me stay on my primal path. I am really excited – and a little scared – to be able to share something that I make with my community, knowing that it helps to change people’s lives. It just makes so much sense to do something that aligns with what you believe in and to still be able to care for your family, work from home, and contribute to the family finances… Being a Primalista is just AWESOME!

Primalista Marisha – WA


Producing Primal Alternative will help me get the primal word out and help people who are not feeling the best they can be to feel better. I love the sisterhood of the Primalistas – gorgeous girls, what a team!

Primalista Chicken –  WA


When I am in the Primal Alternative zone I feel pumped and indestructable!!! Thank you so much Helen for your geniusness in making all of this possible.

Primalista Debbie – WA


I am loving this Helen, I feel like you bring out all my dreams and passions.

Primalista Caz – WA


When you become a Primalista you will be empowered to hit the ground running with a walk in business model.

You will become part of our National Brand of Local Producers in one of the most trail blazing business ideas in Australia.

As a Primalista you will be part of a collaborative sisterhood network for support, advice and to celebrate success!

You will also have:

Financial Freedom

potential to earn $46.50 – $85.70 per hour profit to Primalistas

Location Freedom

no need to choose between family or finances

Time Freedom

You choose how much & how long – no minimal standards to hit.

Freedom of who you work with

You get to choose who you supply PLUS no more annoying work colleagues or boss!

Freedom of purpose – finally!

A business that aligns with your passion AND fits around your lifestyle

Become A Primalista!

Apply For A Primalista Franchise

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