Meet our Primalistas and see how they use the Primalista Licence in their lives

Case Studies: Primalista Amie McHenry

by Helen Marshall



Primalista Amie McHenry
Denmark WA, Australia

How long has she been a Primalista?

In her first year.

What matters to her?

Having time for her family (particularly kids) and all the activities they do together.

Catching up with friends.

Bringing in income.


How much does her Primal Alternative business turnover annually?


How many weeks holidays does she take per year?


How many days a week does she bake?


What does her customer base comprise of?


Stockists like health shops

Friends & family

Sales from social media pages

Primal Alternative online shop sales

How did she grow her business?

Created a Primal Alternative social media page

Does she have another job?

Cake baker


Primalista Amie says:
“Having only started not quite 2 months ago I have been blown away with how instant the cashflow was. Its helped me provide and add to my families income. The family love my new biz and are excited to help out at markets too. Its given me another opportunity to set a great example for my kids, and offers the flexibility that I want for my family life.”

Explore the Primalista Licence here.

The next step is to apply for an interview with Primal Alternative Founder, H.  Get access to her diary here.

Note from H:

The Primalista Licence creates opportunity for entrepreneurship.  Primalistas align their vocation with their values and make a difference in the world.

I’m sharing Primalista earnings  here as I want to normalise home-based entrepreneurs earning money in their own business.

Everyone has a different version of how they want to apply the Primalista Licence to their life.  Therefore, no one is better than anyone else.

Primalistas get to create a business that serves them, based on their values.  We do not celebrate ‘top performers’ or anything like that.

I’m wanting to showcase a variety of our Primalistas to celebrate them creating the life they desire and to inspire you with what’s possible.

Primalistas are responsible for their own business and Primal Alternative does not offer any guarantees.


Thanks for being here, Love, H xx

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