Meet our Primalistas and see how they use the Primalista Licence in their lives

Case Studies: Primalista Char

by Helen Marshall



Primalista Char
Brisbane QLD, Australia

How long has she been a Primalista?

In her first year.

What matters to her?

Creating a well-balanced lifestyle for my family with a key focus on movement, nourishment & a happy heart and mind.

How much does her Primal Alternative business turnover annually?


How many weeks holidays does she take per year?


How many days a week does she bake?


What does her customer base comprise of?

Stockists like health shops

How did she grow her business?

Cold called stockists

What is Primal Alternative to her?

Main source of income.

Does she have another job?

No, previously a Conference Director.


Primalista Char says:
“When I set out on my Primal Alternative journey I wanted to do 3 things: 1. Create a business that is built around my family, not the other way around (I’m there for my children 100% of the time); 2. Do something truly meaningful; and 3. Nourish my community and family I’ve done that each and every day so far! Since starting my business I’ve become an entrepreneur, started to build the foundations of key collaborations with other small businesses, and become an active change maker in the wellness world. I love how what I’m doing has such a significant impact on the health and wellness of my community! There is no greater reward in owning your very own health food business!”

Explore the Primalista Licence here.

The next step is to apply for an interview with Primal Alternative Founder, H.  Get access to her diary here.

Note from H:

The Primalista Licence creates opportunity for female entrepreneurship.  Primalistas align their vocation with their values and make a difference in the world.

I’m sharing Primalista earnings  here as I want to normalise women earning money in their own business.

Everyone has a different version of how they want to apply the Primalista Licence to their life.  Therefore, no one is better than anyone else.

Primalistas get to create a business that serves them, based on their values.  We do not celebrate ‘top performers’ or anything like that.

I’m wanting to showcase a variety of our Primalistas to celebrate them creating the life they desire and to inspire you with what’s possible.

Primalistas are responsible for their own business and Primal Alternative does not offer any guarantees.


Thanks for being here, Love, H xx

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