Meet our Primalistas and see how they use the Primalista Licence in their lives

Case Studies: Primalista Gita

by Helen Marshall

Primalista Gita
Sydney NSW, Australia

How long has she been a Primalista?

In her third year.

What matters to her?

Spending quality time with my husband like going for walks and coffee with him. Cooking for my family. My job -working with & for children with special needs

How much does her Primal Alternative business turnover annually?


How many weeks holidays does she take per year?


How many days a week does she bake?


What does her customer base comprise of?

Stockists like health shops

Primal Alternative online shop sales

How did she grow her business?

Cold called stockists

Got leads from Primal Alternative website

Held tastings

Networked/promoted in FB groups

What is Primal Alternative to her?

A hobby that pays

Does she have another job?

Yes, an educator & currently in the role of Advisor- Diverse Learning (Special Ed) & Vision Impairment.


Primalista Gita says:

“I am firm believer that the quality of food makes a big difference to your health & wellness. Switching to nutrient dense Wholefoods diet & lifestyle definitely improved my health. I knew that many people find it hard to make this switch because they are time poor. I always wanted to do something related to wholefoods and being a licensed Primal Alternative producer has given me the opportunity to help those people by making ‘Grain Free easy’ for them.”

Explore the Primalista Licence here.

The next step is to apply for an interview with Primal Alternative Founder, H.

Get access to her diary here.

Note from H:

The Primalista Licence creates opportunity for female entrepreneurship.  Primalistas align their vocation with their values and make a difference in the world.

I’m sharing Primalista earnings  here as I want to normalise women earning money in their own business.

Everyone has a different version of how they want to apply the Primalista Licence to their life.  Therefore, no one is better than anyone else.

Primalistas get to create a business that serves them, based on their values.  We do not celebrate ‘top performers’ or anything like that.

I’m wanting to showcase a variety of our Primalistas to celebrate them creating the life they desire and to inspire you with what’s possible.

Primalistas are responsible for their own business and Primal Alternative does not offer any guarantees.

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