Meet our Primalistas and see how they use the Primalista Licence in their lives

Case Studies: Primalista Rosie

by Helen Marshall



Primalista Rosie
Perth WA, Australia

How long has she been a Primalista?

In her third year.

What matters to her?

The things that are important to me in daily life include eating delicious nourishing food, having my family eat delicious nourishing food, having plenty of time to rest and be alone, regular movement, lots of sleep and ensuring my son is provided with opportunities for joy, freedom, self expression, connection and nourishment.

How much does her Primal Alternative business turnover annually?


How many weeks holidays does she take per year?


How many days a week does she bake?


What does her customer base comprise of?


Stockists like health shops

Primal Alternative online shop sales

Sales from her own website

How did she grow her business?

Cold called stockists

Created Primal Alternative by Rosie social media pages

Attending markets consistently

What is Primal Alternative to her?

Main source of income.

Does she have another job?

No, previously a Pharmacist.


Primalista Rosie says:
“I love my business. It provides me with a fulfilling job to do that I never wake up dreading. I feel a lot of personal satisfaction from knowing I am helping other people to eat well and make better health choices. I have gained confidence, personally and professionally, during the process of starting and growing my own business. It feels like a dream that I can earn money doing something I love, while at the same time being able to be at home for my young son. I have worked hard for my business, but it doesn’t feel like work as it brings such an incredible sense of pride.”

Explore the Primalista Licence here.

The next step is to apply for an interview with Primal Alternative Founder, H.

Get access to her diary here.

Note from H:

The Primalista Licence creates opportunity for female entrepreneurship.  Primalistas align their vocation with their values and make a difference in the world.

I’m sharing Primalista earnings  here as I want to normalise women earning money in their own business.

Everyone has a different version of how they want to apply the Primalista Licence to their life.  Therefore, no one is better than anyone else.

Primalistas get to create a business that serves them, based on their values.  We do not celebrate ‘top performers’ or anything like that.

I’m wanting to showcase a variety of our Primalistas to celebrate them creating the life they desire and to inspire you with what’s possible.

Primalistas are responsible for their own business and Primal Alternative does not offer any guarantees.


Thanks for being here, Love, H xx

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