Meet our Primalistas and see how they use the Primalista Licence in their lives

Case Studies: Primalista Terri

by Helen Marshall



Primalista Terri
Find her on Facebook
Mollymook NSW, Australia

How long has she been a Primalista?

In her first year.

What matters to her?

Her family and management of her health.

How much does her Primal Alternative business turnover annually?


How many weeks holidays does she take per year?


How many days a week does she bake?


What does her customer base comprise of?


Friends & family

Sales from social media pages

Primal Alternative online shop sales

Sales from own website

How did she grow her business?

Cold called stockists

Held tastings

Created a Primal Alternative social media page

Created own website

Networked/promoted in FB groups

Influencer marketing

What is Primal Alternative to her?

Main source of income.

Does she have another job?



Primalista Terri says:
“I love that I can gain a source of income from my own efforts and find my days at home baking listening to music enjoyable. It’s nice not to be stressed trying to get out of the house to work etc. the markets have been a great gauge of how important this gap in healthy foods is that I can now fill for my local community and tourists. ”

Explore the Primalista Licence here.

The next step is to apply for an interview with Primal Alternative Founder, H.  Get access to her diary here.

Note from H:

The Primalista Licence creates opportunity for female entrepreneurship.  Primalistas align their vocation with their values and make a difference in the world.

I’m sharing Primalista earnings  here as I want to normalise women earning money in their own business.

Everyone has a different version of how they want to apply the Primalista Licence to their life.  Therefore, no one is better than anyone else.

Primalistas get to create a business that serves them, based on their values.  We do not celebrate ‘top performers’ or anything like that.

I’m wanting to showcase a variety of our Primalistas to celebrate them creating the life they desire and to inspire you with what’s possible.

Primalistas are responsible for their own business and Primal Alternative does not offer any guarantees.


Thanks for being here, Love, H xx

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