Case Studies: Suzy White

by Helen Marshall

Primalista Suzy White
Nickol WA, Australia

How long has she been a Primalista?

In her first year.

What matters to her?

My family’s health and happiness.

Being present for my family.

How much does her Primal Alternative business turnover annually?


How many weeks holidays does she take per year?


How many days a week does she bake?


What does her customer base comprise of?


Stockists like health shops

Friends & family

Sales from social media pages

Sales from my own website

How did she grow her business?

Promoted my Primal Alternative biz on my personal social media

Created a Primal Alternative social media page

Created my own website

Networked/promoted in FB groups

What is Primal Alternative to you?

My main source of income.

In my previous job, I was a …

Dental nurse

Primalista Suzy says:
“I love my PA business, it allows me to be present for my family. I can do parent help, watch assemblies & be there after school. My job now fits around my life, not the other way round as it has been in the past! I love seeing my business grow & that feeing when customers tell you how grateful they are that you exist & they can get these amazing products locally is priceless.”

Explore the Primalista Licence here.

The next step is to apply for an interview with Primal Alternative Founder, H.  Get access to her diary here.

Note from H:

The Primalista Licence creates opportunity for entrepreneurship.  Primalistas align their vocation with their values and make a difference in the world.

I’m sharing Primalista earnings  here as I want to normalise home-based entrepreneurs earning money in their own business.

Everyone has a different version of how they want to apply the Primalista Licence to their life.  Therefore, no one is better than anyone else.

Primalistas get to create a business that serves them, based on their values.  We do not celebrate ‘top performers’ or anything like that.

I’m wanting to showcase a variety of our Primalistas to celebrate them creating the life they desire and to inspire you with what’s possible.

Primalistas are responsible for their own business and Primal Alternative does not offer any guarantees.

Thanks for being here, Love, H xx

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.