Helenās mission is to empower people to be accountable to their purpose with a new business model of freedom ā the Primalista Licence.
The model was born from a desire to share a successful grain free food business model. Ā As a health coach, Helen saw first hand how peopleĀ āfell off the wagonāĀ as they missed comfort food staples like bread, pizza, pastries and cookies. Ā So she created nourishing alternatives to the foods everyone loves and they literally sold like hot cakes.
Helen gets the struggles many face finding a vocation that aligns with their values. She packaged everything sheād learnt about creating a food business from home whilst on a healing journey, raising a family and designing a lifestyle around the things she loves.
The Primalista Licence meets the needs of many people in all areas of their lives: vocational, financial, mental, spiritual, social, physical & familial.
To date over 291 Primalistas have joined Primal Alternative in Australia, New Zealand, USA & UK.
She hosted the Primal Alternative Podcast on the Wellness Couch, Australia’s Number 1 health and wellness podcast station.
Before ditching the rat race, she was a Fitness Instructor and Personal trainer then a Business Manager for a leading recruitment company in the city. Ā Helen has interviewed people all of her life listening to their desires around health, work and lifestyle and has combined those skills to bring her greatest contribution yet – the Primalista Licence.
Helen lives on 100 acres of wilderness in Albany, WA with her husband Mike and their teenage children Sam & Milly. She likes Body Balance, Body Step + Body Pump, massage, coffee with her bestie, sunbathing, meditation, walks in nature and champagne in the spa.