Helen’s mission is to empower women to be accountable to their purpose with a new business model of freedom – the Primalista Licence.
The model was born from a desire to share a successful grain free food business model. As a health coach, Helen saw first hand how people ‘fell off the wagon’ as they missed comfort food staples like bread, pizza, pastries and cookies. So she created nourishing alternatives to the foods everyone loves and they literally sold like hot cakes.
Helen gets the struggles women face finding a vocation that aligns with their values. She packaged everything she’d learnt about creating a food business from home whilst on a healing journey, raising a family and maintaining a nice lifestyle.
The Primalista Licence meets the needs of many women in all areas of their lives: vocational, financial, mental, spiritual, social, physical & familial.
To date over 170 women have joined Primal Alternative in Australia, New Zealand, USA & UK.
She hosts the Primal Alternative Podcast on the Wellness Couch, Australia’s Number 1 health and wellness podcast station.
Before ditching the rat race, was a Fitness Instructor and Personal trainer then a Business Manager for a leading recruitment company in the city. Helen has worked with women all of her life listening to their desires around health, work and lifestyle and has combined those skills to bring her greatest contribution yet – the Primalista Licence.
Helen lives on 100 acres of wilderness in Albany, WA with her husband Mike and their children Sam & Milly. She likes pilates, massage, coffee with her bestie, sunbathing, meditation, walks in nature and champagne in the spa.