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Impostor syndrome. Ever had it?

Perhaps you’re suffering from it now?

Helen Marshall is no stranger to that feeling. However the past six years Helen has managed to push through that constant feeling to now has built an incredible business selling gluten-free foods.

Today we hear the story of how Helen Marshall, the founder of Primal Alternative has organically built a solid business model that others can learn great things from.

Helen’s mission is to empower people to be accountable to their purpose with a new business model of freedom – the Primalista Licence.

The model was born from a desire to share a successful grain-free food business model. As a health coach, Helen saw first hand how people ‘fell off the wagon’ as they missed comfort food staples like bread, pizza, pastries and cookies. So she created nourishing alternatives to the foods everyone loves and they literally sold like hotcakes.

Helen gets the struggles many faces finding a vocation that aligns with their values. She packaged everything she’d learnt about creating a food business from home whilst on a healing journey, raising a family and designing a lifestyle around the things she loves.

Enjoy xx