Create the lifestyle, income & impact you want

Watch this short video [19.59] to help you prepare for your Primalista Call


So you love healthy food and clean living and want to share this love with others in an aligned way – and in your own environment! Thank you for checking out the Primalista Baking Licence opportunity, it could be the most exciting opportunity you ever take, and here’s why:

It’s H here, Founder of Primal Alternative, a brand I developed back in 2014 and a proven business model I started sharing in 2016.  I’ve taken the ‘battle’ out of developing a business – the branding, compliance and product development is all taken care of.

So, you can enjoy the satisfaction of regular orders from happy customers, generating an income and creating a business that serves you, faster than if you started from scratch yourself.  Myself and the amazing Primalista community will be here to support you along the way.  We’ve got your back.

Helen Marshall Primal Alternative Founder


When you become a Primal Alternative producer (or Primalista), you will receive literally EVERYTHING you need to build a successful business from the ground up. Delicious recipes, baking demonstration videos, supplier information to source ingredients and equipment, marketing templates, sales training and so MUCH more! I’ll guide you every step of the way from registering your business to attracting your first customers.

Why waste years developing your own business strategy or spend tens of thousands on an expensive University degree? You can use my proven model to become a successful business owner and make your first sale inside 3 months!

Amie McHenry

“I was interested in the Primalista Licence as it offered me the flexibility of working from home and utilising my baking skills.  I was surprised at how quick the cashflow was.  People stop me in the street or supermarket asking for the products and placing orders. It’s so great, and can work for anyone.  It’s cruisey, but fluent and productive. The support is phenomenal. It’s so easy to love what you do when it works for you.”

Primalista Amie, WA
(Since 2020)


“I was off work with a bad back, and while lying on the couch in pain I came across Primal Alternative on Facebook.  Since starting my Primal Alternative business I have grown so much as a person and I love to share my health story with others at the markets. Through coming with me to markets and helping with packing and ordering, my children have also begun to learn about business, promotion etc. I am happier now that I have something to fulfill my passion of helping people, and assisting them on their health journey. I am also healthier myself, and 15kg lighter than I was when I started 15 mths ago. The PA community is so supportive, encouraging and inclusive. I love the opportunity to share and support. You can fit it in to your life anywhere you like. It is your business to run as you like.”

Primalista Sandra

(Since 2020)

Primalista Rosie

” What an incredible two years it’s been…it’s taken me so far from the life I had pre-Primal Alternative. I’ve gone from working solo in a fatigue-inducing day job to running my own business, doing something I love, and being part of a true team of “sistas”. Back then I dreamed of doing something else, of living a different life, of making something different of myself. But something always held me back – I had no faith in my abilities and I was terrified to step outside of my comfort zone (no matter how uncomfortable my “comfort zone” actually was!). Finding Primal Alternative was a blessing. This opportunity spoke to me. I immediately felt connected and supported to take the chance. It was exactly what I had been waiting for. All the heart eyes for that 😍😍💚🙌🌿”

Primalista Rosie, WA
(Since 2017)

“We are big fans of Primal Alternative. It’s such a great feeling to know that your work nourishes you, your family and your community and we love that Primal Alternative offer this opportunity.”

Jo Whitton | Quirky Cooking


One of the best parts about becoming a Primalista is that you’re welcomed with open arms into an amazing community of like-minded people! You can get advice from other business owners, share tips and receive help overcoming any problems you face along the way.

I’m always present in the Facebook group, too – I’ll give you strategic advice and ensure you receive the maximum value for your investment. Not only will you get the tools you need to grow a successful business, but you will also gain a new group of friends who support you on your life-changing new journey!


Sourcing quality, clean convenience food is hard. Primal Alternative provides an antidote to the food industry by providing nourishing alternatives to the foods we love. This means it’s easier for people to meet their dietary requirements.

Whether it’s grain free (gluten free), dairy free, vegan, egg free, nut free or low carb – we have something for them! Primal Alternative products are locally home made and come in compostable cellophane packaging, it’s a product you can feel good about feeling good about.

Why invest in a Primal Alternative Licence?

  • Get from A-B quicker than if you started a brand from scratch
  • Product development, brand awareness, packaging, labels, marketing, pricing and compliance are all done
  • Be baking and earning money within 2-8 weeks
  • Low cost start up business with no big overheads like rent
  • Instant sales and results


In 2014, I was faced with a health crisis which included chronic nausea, insomnia, headaches, depression, anxiety and phobias. After trying other remedies to no avail, I returned to a diet of plants and animals to reclaim my health – I ditched grains, sugar and seed oils and embraced sunshine, sleep, nature and connection.

The results were life-changing – and I wanted to share them with the world. I became a Primal Health Coach and founded Primal Alternative so others with a love for real, healthy food could start their own home business, align their day-to-day with their values, and make a difference in their community!


Veronica Edwards

“I’d been stood down from work due to Covid and now that I am a Primalista I get to do something I absolutely love and get paid for it. When I bake and work on my business, I feel alive.”

Primalista Veronica, SA
(Since 2020)

Terri Plater

“I wanted food that was nourishing with no nasty stuff and I loved being in the kitchen.  The business part is made much easier with a group of likeminded sistas to be our backups and a business model ready to go to save recreating the wheel…sooo here I still am.  It’s nice being my own boss and setting my timeframes.  It’s lovely connecting with customers and them enjoying the food I create for them.  It certainly has a demand.  The licence makes it easier to just get in with the fun bit with all the legal food stuff sorted out.”

Primalista Terri (Plater), NSW
(Since 2020)

Manda Palmer

“I was keen to focus on my health and to find something creative where I get to connect with people.  Since joining Primal Alternative I’ve had some great feedback and met some beautiful people, I’m eating better and focussing on my gut health journey.   There’s a super helpful, supportive, and friendly community.  It’s a brilliant biz model. I love it.  I was on the fence for 4 years and can’t believe I didn’t start sooner!”

Primalista Manda, QLD
(Since 2021)


  • The Licence To Sell A Much-Loved Brand And Products
    The Primal Alternative brand is loved and respected by industry leaders and influencers alike – giving you an established market to sell to straight away!

  • Access A Supportive Community Of Like-Minded Primalistas
    97% of Primalistas say the Primal Alternative community is non-competitive and super supportive with everyone dedicated to helping each other succeed!

  • Full Support Setting Up Your Food Business Registration
    We’ll help you with your business registration, connect you with suppliers, provide sales training and more – everything you need to grow a super-successful business

  • Simple Video Recipes For Delicious Foods People LOVE
    Bake scrumptious and healthy breads, pizza bases, pastry, cookies, granola and more – 96% of Primalistas say the recipes are super easy to follow!

  • A Complete Marketing Strategy To Grow Your Business
    Receive comprehensive marketing training, techniques and templates you can use to attract a crowd of new customers and rapidly grow your business!


Afraid you don’t have what it takes to succeed in business? Don’t be! The Primal Alternative Community and I will support you every step of the way and guide you when you’re unsure about something. I’ve never had a Primalista fail to make a sale. In fact, 75% achieve a sale within their first month of being open for business.

Rather than suffer through the sleepless nights most people associate with starting a new venture, you can simply enjoy this life-changing journey as you build a successful business from the ground up!

fat seedy bread 2


With the rise in popularity of healthy eating, there has never been a better time to start your own bake-from-home business creating delicious breads, wraps, pizza bases, granola and more! Our recipes are perfect for everyone – from those dealing with allergies and intolerances to the super-fussy eaters who are almost impossible to please.

  • Grain & Wheat Free
  • Vegan
  • Paleo
  • Low Carb
  • Low FODMAP
Primalista Wendy

“I needed something other than my family to verify my Worth and Value.  I am creating great routines that are creating so much joy.  You are able to access as much support, advice and love from your sistas for FREE!!  Financial, productive methods and generally new to business information is a very expensive commodity out of our Primalista society.  It’s not as much work as you expect.  You have the option to decide as little or as large of productiveness you choose.”

Primalista Wendy, QLD
(Since 2020)

Primalista Fiona

“I have learnt new skills and I’ve become a better, more confident baker and home cook. I’ve shed over 4kg, I have more energy, am sleeping better, my brain fog has lifted, and I have improved mental clarity… I’ve been learning more about food and wellness and… I feel more empowered and confident as a person”.

Primalista Fiona, NSW
(Since 2019)

Primalista Tara

“I was so impressed with the level of support right from the start with the emails from H and the online resources and how it eliminated any overwhelm I might have otherwise felt. And on top of that you will have the support of your Sistas who have been there before you – it’s a very special community that I love!”

Primalista Tara, SA
(Since 2020)



Become a Primalista for only $5,500

Plus $130 Monthly Membership

Here’s what’s included…

  • Primalista Lifetime Licence – worth $5,999.
  • Primalista Joining Fee $1,000
  • Primalista Membership – $120 per month
  • 24/7 Primalista online community access
  • That’s $6500 upfront and just $120 per month after that.


Become a Primalista for only $500 per month!

Plus $130 Monthly Membership

Here’s what’s included…

  • Primalista Lifetime Licence – worth $5,999.
  • Primalista Joining Fee $1000
  • Primalista Membership – $130 per month
  • 24/7 Primalista online community access
  • That’s $630 per month for 12 months and just $130 per month after that


Icon Check Baking Starter Kit including: Organic, fair trade Primal Alternative apron with your name and state on, 1:1 Coaching Session with successful entrepreneur, Primal Alternative Founder H, 6 Primal Alternative bread tins, 200 compostable cellophane bags, and 220 personalised labels for your first few bakes! Value: $620

Icon Check A place in the Primalista Mentor Program starting on 28/11 for extra support and encouragement to get you open for business, equipped and making sales. Value: $4,000

Icon Check Over $1,000 of digital bonuses including: Thrive –  a 21 day clean living journey. Get back to basics on your health journey by reconnecting to your ‘why’ and going ‘next level’ on your Food, Movement, Mindset and Lifestyle. Online Course. Start whenever you like. Value: $197

Icon Check SET FOR LIFE – My 6 week transformational experience, happiness is an inside job. Get clear on how to create an exceptional life in the now and have an exciting vision for the future pulling you forward! Online Course. Start whenever you like. Value: $660

Icon Check My Business Blueprint – and 18 page downloadable PDF to help you create a thriving business on your terms. Value: $220

Icon Check Aligning for Success EFT course. This is an awesome non-invasive Primal Alternative specific way to unlock any limiting beliefs standing in the way of you and your business success. Online Course. Start whenever you like. Value: $49

If you love healthy REAL food and have a deep desire to start your own freedom-based business, then becoming a Primalista could be the best decision you ever make! However, we understand that starting your own business is a big decision. That’s why we offer the Primal Alternative Guarantee.

Here’s how it works:

The Primal Alternative 7 Day Cooling Off Guarantee

When you join Primal Alternative you’ll have a full 7 days to try all the materials and start setting up your ‘bake from home’ business. If at any point during those first 7 days you decide being a Primalista is not for you, simply let us know and we’ll provide you with a full refund – no questions asked.

Meet the Primalistas

Erika Stoffels

“I was looking for an opportunity that was aligned with my lifestyle and interests.

Now that I am a Primalista I love the look on people’s faces when they discover our products and realise that they can enjoy bread again despite their dietary restrictions.  It feels great to have a business of my own and to know that I’m making a positive contribution to the lives and health of my customers makes that feeling even better.

It’s great to have a community of other producers that we can share the experience with.  There’s always someone willing and ready to offer support and some learned advice. If you are on the fence about joining Primal Alternative I say: “give it a go!”

Primalista Erika, NSW
(Since 2020)

Rachel Evans

“I became a Primalista because I love to cook healthy wholesome food.  I’ve just passed a year as a Primalista and my business is growing everyday.  I’m so grateful to have this opportunity to produce these products to help others with their health.  It has made me more confident and to really know what I want in my business moving forward.  I love helping people and I love baking, baking makes me feel great.  I have met some many new people as well which I love.  I have more focus and determination to share these wonderful products. I love the support I get from my Primal Alternative sisters, they go above and beyond to help out in any way they can even if it’s just a sheet of stickers you forget to order lol.  I love with the licence you can make as much money as you like without giving a % away of your taking like you do with a franchise.  Just go for it.  I explored it for too long and wish I joined sooner.”

Primalista Rachel, SA
(Since 2020)

Suzy White

“I was trying to find something where I could juggle the kids and create an income for me. 

I have a good number of return customers and stockists. 

I’m much more confident with the recipes and discussing the benefits of being grain free with customers.  

It’s so easy to be fully immersed in, or to slow down depending on the season.”

Primalista Suzy, WA
(Since 2020)