Want to Bake and Earn Money While You Do It?
Kickstart A Business, Baking Grain-Free Food From Your Own Kitchen.
Book your FREE 30-minute Discovery Call with Founder Helen Marshall and find out how YOU can earn an income cooking healthy baked goods from home in as little as 6 weeks.
BOOK A DISCOVERY CALL
START A SUCCESSFUL FREEDOM-BASED BUSINESS BAKING DELICIOUS, HEALTHY FOOD FROM YOUR OWN KITCHEN
Do you love healthy food and clean living? Are you looking for a purpose driven side hustle that pays? Then this could be the most exciting opportunity you ever hear of, and here’s why:
My name is Helen Marshall (though everyone calls me H) and I’m the founder of Primal Alternative, a bake-from-home business that specialises in making nutritious, grain-free food and selling them to cafes, grocery stores, online and at local markets. I’m about to show you how you could build your own successful business - full time or a part time side hustle - and earn an income – all from your own kitchen!
If YOU are tired of the same old routine, looking for something more fulfilling and want the freedom to follow your passion for healthy living and baking.
WE have the proven model, successful brand and Primalista Sistahood to make it happen – much quicker and easier than if you started from scratch yourself.
JOIN OVER 100 HOME BAKERS FOR THE RECIPES + RESOURCES + SUPPORT TO BE UP AND RUNNING IN JUST SIX WEEKS.
BOOK A DISCOVERY CALL
APPROVED BY ...
Keep reading if you'd like ...
To feel proud to provide healthy food from your own kitchen
A brand where the values & ethos are in strong alignment with your own
Structure and support of a community of successful home bakers
To make extra income
Support of an established brand
Freedom and flexibility
Want to return to work, and need the flexibility to be home
The option for part time, full time and able to take holidays and sabbaticals whenever you feel like it
Introducing the
Primalista Licence
The Primalista Licence is a grain-free baking business model for health enthusiasts who want to stay home and get paid to bake.
Whether you’re looking for a side hustle or a full time gig the Primalista Licence will equip you with the recipes and resources you need.
It’s a step by step proven model to create a bake from home business producing Primal Alternative products.
This model has worked for close to 300 Primalistas in four different countries and it can work for you too.
BOOK A DISCOVERY CALLPlease note, these consultations are strictly limited. Due to my full schedule, I only have time for 20 appointments each month. If you happen to be unlucky number 21, I’m sorry but you will have to wait until more spots open up.
Here's what you get when you become a Primalista
Six online training modules to get you Open for Business, Equipped and Making Sales.
Primalista lifetime access to practical & inspirational videos to walk you through the exact steps you need to take to become a Primal Alternative Producer.
Simple Video Recipes for Delicious Foods People LOVE
Our recipes are simple: just measure, mix and bake. No artisan skills required and ingredients are streamlined. You’ll receive the trade secret recipes for 18 ready-made loaves, pizza/wraps, gellies, granola, pastry, Hot Cross Buns and Mince Pies plus 15 Packet Mix recipes.
A Complete Marketing Strategy To Grow Your Business
Receive marketing training, testimonials, professional product photos and templates you can use to attract a crowd of new customers and rapidly grow your business!
Food Safety Plan & Letter Template
For your food business registration with council. Our comprehensive Food Safety Program has been compiled with industry experts, Food Technicians and Environmental Health Teams to show our method and to provide scientific evidence that our products are ‘low risk’ and ‘not potentially hazardous’ and safe to be made from a home kitchen.
Food Standards Australia & New Zealand (FSANZ) approved labels and authentic GS1 Barcodes
Don’t lose sleep worrying about if your labels comply – we look after that for you and the labels are ready for you to personalise and print! The GS1 barcodes mean that shops can scan your products and customers can enter the macros into trackers like My Fitness Pal.
Connect you with suppliers – so you get the best price
No need to ring around suppliers, we’ve done the leg work and can put you in touch with the best bulk food suppliers so you can get the best prices for your business. We’ll also help with your insurance and setting up your ABN.
The Licence To Sell A Much-Loved Brand And Products
Only Primalistas are licenced to sell Primal Alternative products and the Primal Alternative brand is loved and respected by industry leaders – giving you an established market to sell to straight away. As a Primalista you’ll get to bake products in collaboration with Jo from Quirky Cooking and Alexx from Low Tox Life - how cool is that?
Incredible Primalista Sistahood
Connect with like-minded entrepreneurs and be inspired with new ways for your business. Feel seen and heard with a super collaborative non-competitive community of Primalistas who ‘get it’. We regular get together for virtual coffee catch ups and connect daily in our private online community.
Ongoing access so you can learn at your own pace and revisit any time.
Mobile and tablet friendly so you can follow along from the kitchen
Convenient course access via the Kajabi mobile app.
BOOK A DISCOVERY CALLGet your hands on this business in a box and join our supportive community!
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All Prices are in Australian Dollars
On average our Primalistas earn anywhere from $1,500 - $5,000 per month, taking them 2-5 months to pay back their initial investment and start earning an income cooking healthy baked goods from home.
7 Day Cooling Off Guarantee
_____________
If you love healthy REAL food and have a deep desire to start your own freedom-based business, then becoming a Primalista could be the best decision you ever make! However, I understand that starting your own business is a big decision. That’s why I offer the Primal Alternative Guarantee.
Here’s how it works:
The Primal Alternative 7 Day Cooling Off Guarantee
_____
When you join Primal Alternative you’ll have a full 7 days to try all the materials and start setting up your ‘bake from home’ business. If at any point during those first 7 days you decide being a Primalista is not for you, simply let me know and I’ll provide you with a full refund.
I’m so confident that you’ll love the Primalista Licence whether you’re here for a reason, a season or a lifetime I know you’ll learn so much about yourself that will positively impact all areas of your life.
Stressed out trying to be healthy?
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Did you know that 40%* of Aussies are stressed out trying to be healthy with 14% reporting this as a ‘big stress out’. It's no wonder that juggling the demands of work, family, and personal life can make it challenging to prioritise our well-being. Planning, preparing and making everything you eat from scratch is overwhelming for many – that’s why we want to make it easier for them with our home baking.
*source Australian Psychological Society (APS)
What could you do for their lifestyle?
Happy repeat customers, working when you like, having time for the things and people in your life that matter the most.
BOOK A DISCOVERY CALLAnd that's where you come in
Imagine the joy of providing people with food that not only supports their health but also tastes amazing.
With this business model, you can see products you've made lining supermarket shelves and make a meaningful impact on others' health journeys.
Here's how you'll know if this opportunity is right for you:
- You love baking
- You want to help others on their health journey without going back to university
- You're ready to break free from a stagnant job or add a passion project that pays
- You want to follow your interest in health
- Work-life balance is important to you, and you want to contribute without sacrificing family time or time for you
- The idea of having your own business excites you (squee)
Imagine the satisfaction of helping others on their health journey while following your dreams of holistic health and healing.
You can earn money, work your own hours, and be the boss in your business.
Wouldn't it be nice to stay home and bake cookies for a living?
Having products that you’ve made on the shelves at the local supermarket and on the menu at the local café.
Getting DMs from customers who LOVE what you do - telling you they “cannot live without this stuff” - you’re making their life so much easier.
Becoming part of the local foodie scene, making new friends, maybe having a stall at the Farmers Markets.
That all sounds lovely but what about…
Coming up with an actual brand? The logo, fonts, colours, look – there’s so much to get tripped up on.
Will they buy it?
Your family love your recipes, but have you tested the larger market? Do you know what they want?
Are your recipes easy enough to big batch?
How long does it take you to make it, how many can you fit in the oven? Can you do loads of them at once?
What about pricing?
Charge too much and they won’t buy, too little and it won’t be worth your while. But, how to know that sweet spot?
What about marketing?
How will you stand out in all that noise on Instagram in an already huge industry (health and wellness is in the one of the biggest industries!)
Will council approve it?
Will they let you do that business from home? Will you need to rehome your dog or turn your home into a factory? How will you package it, label it and transport it safely?
What about labels?
With the number of people with food allergies on the increase – food labelling standards are very stringent with heavy penalties for non-compliance – are your labels up to standard??
And do you have enough experience to do this?
Do you need a food background? What about sales *shudders* and how on earth will you get good enough pics for socials? Do you know how to write an invoice and get paid and how to handle you biz finances and put enough aside for tax?
Welcome to the world of the home-based food entrepreneur!
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Having your own home-based food business can be so exciting. And it’s also terrifying. You know you want to do something with food – but just don’t know how. It’s completely ‘terrexcitifying’.
I get it as I was there too…..
Over the last 7 years I’ve helped hundreds of people get started in their own bake from home business without any previous experience.
If you think you don’t have what it takes, you’re not alone. That’s how I felt when I started. Hiding behind a Facebook post not daring to walk into shops and ask them to stock my products.
Feeling that I wasn’t slim enough to have a health food brand. Even under-charging so much that I made a loss on my first batch of breads (which was a sell out!)
So, if you're feeling excited and terrified - terrixcitified - that's completely normal and a good sign!
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It just means you’re doing something that’s aligned with your values – squee exciting! But it’s new – so scary!
Every one of our Primalistas felt they either:
- didn’t have any prior food industry experience
- dreaded having to approach stockists
- weren’t sure how to manage their business finances let alone pay themselves
But they knew that people needed better real food options and wanted to make them available for their family and local community
Alternatives that were convenient but didn’t compromise on taste or nutrition.
Tasty products made with real food ingredients that weren’t pumped out in a factory with misleading marketing and hidden nasties.
Honest home-made food – with low carb, paleo & plant-based options.
They knew how much better they felt eating a low carb paleo way and wanted to help others feel better too.
Products that were endorsed by industry legends like Quirky Cooking and Low Tox Life
They could do their current job stood on their head, but it just wasn’t really aligning with their values anymore and they were looking for something more.
They were ‘juggling’ a lot but their work is not as fulfilling as it once was.
They were over the fatigue inducing 9-5 and wanted to build their day around the things they loved to do.
They wanted the option to work around their family and life commitments.
They loved their 9-5 and wanted to share their love of food with a ‘hobby that pays’.
But starting a successful food brand from scratch is really hard, it can take a lot of time and a lot of money.
Wouldn’t it be nice if you could find ‘a business in a box’ where:
- All the systems were set up
- The products were backed by experts
- The recipes were easy and you could crank out 12 loaves at once
- You could be making money in six weeks
- There were hundreds of customer testimonials to help build your credibility
- The labels were FSANZ compliant
- There was help with council approval
- There were people to ask questions when you weren’t sure about something
The Primalista Licence is the solution that many people didn’t know even existed.
Hi, I'm H
I know what it feels like to experience challenges and frustration around finding:
- tasty and clean grain-free foods
- fulfilling work that fits around the family
After 25 years of a ‘low fat’ high carb diet I experienced severe gut health issues (SIBO & leaky gut) that left me feeling sick and tired all of the time. I got better by getting back to the foods we evolve and thrive on and went ‘Primal’!
My husband said we weren’t doing it without Cookies (!), so I tweaked a family favourite recipe to get us through. As time went on we missed bread, pizza and cereal too – so I came up with primal alternatives to those as well!
Our health improved and we did not feel deprived. Yay.
I ditched grains, seed oils and refined sugar and I felt so good that I qualified as a Primal Health Coach. My clients told me how they missed bread, cookies and other yummy foods too, so I offered to bake for them. Primal Alternative was born.
My products were a hit!
It wasn’t long before word got out and I was getting calls from my local cafes and health food shop asking to stock my products. A local Farmer suggested I should get a stall at the local community market. My products were a hit! It was the difference between staying on track and ‘falling off the wagon’.
I knew I had to get these products to more people. But the idea of factories didn’t light me up and besides I didn’t have the capital for that!
I was baking from home 2 mornings a week, selling to a few shops and doing a market and making enough money to pay the mortgage! I was there for our kids, and could mutli task the laundry, dinner and other housey stuff whilst I baked. I had time for myself too for meditation, massages, yoga, walks and coffee with my bestie, which meant I was in a good place when my husband and kids got home.
As a recruiter in my corporate life, I’d seen how hard it was for women to find decent work that they enjoyed that fitted around the kids. After all there aren’t many hours left in between school drop off and school pick up – even less if you commute and not worth your while if you have to pay for after school care – so tricky.
And in my decade as a recruiter, I never saw a job with 10 weeks annual leave to tie in with school terms!
Despite having zero clue about how to do it, I followed my inspiration and decided to share my successful business model with other people because that way I’d save them the hard work I’d had to do and we’d get to help MORE people! Win win!
What happens when you become a Primalista?
"I was looking for something to replace my dwindling main job. It was great to be able to continue baking and delivering through lockdowns and now with supply chain issues the markets are very busy. I’m very efficient with my time and baking now, easy peasy.
I've made some great sista friends. The Licence is very flexible you can bake what you want.”
Primalista Terry VIC
"I knew I wanted to do something food related, but was not quite sure what or how as I had no experience in that industry. Until….one day I came across a post in my Instagram feed about the Primal Alternative business opportunity. It just felt right and I contacted Helen from PA immediately, and had my interview sitting in my car in a carpark! With support from my family, I signed up, and I feel it’s the best decision I have ever made.”
Primalista Gita NSW
"I was interested in the Primalista Licence as it offered me the flexibility of working from home and utilising my baking skills. I was surprised at how quick the cashflow was. People stop me in the street or supermarket asking for the products and placing orders. It’s so great, and can work for anyone. It’s cruisey, but fluent and productive. The support is phenomenal. It’s so easy to love what you do when it works for you.”
Primalista Amie WA
Become a Primalista in
5 Simple Steps...
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Book your Primalista Discovery Call with me now and we’ll find out if you’re ready to become our next Primalista!
These calls are super-fun and casual! We’ll discuss your goals for your new freedom-based business and reveal how we can help you quickly achieve those goals. I’ll share our expectations and clarify exactly what you need to do to get your new business off the ground in as little as 6 weeks.
1. Claim Your Free 30-Minute Primalista Discovery Call Below
The first step is so easy! Just fill out your details below to book a suitable time for your free, no-obligation Primalista Call with Helen.
2. Jump On they Phone To Discuss Your Goals
Your call will be super relaxed and casual – we’ll discuss your current situation and goals and give you some more information about becoming a Primalista.
3. Choose The Membership Option That Suits You Best
With 3 different memberships to choose from, you can find the perfect option based on your budget.
4. Kickstart Your Fab, Freedom-Based Business From Home
All you need to get started is an oven and food mixer – we’ll help you get set up with everything else including your registration and insurance.
5. Finally Enjoy The Lifestyle You’ve Always Dreamed Of
Earn a income working part time or full time, choose your own hours, determine your own work-life balance – life is so good when you’re the boss!
Success means different things to everyone but we can help you create real results, like hundreds of our Primalistas have achieved:
Earn an income from home
Start your own business so you can ditch the 9-5
Be there for your family
Learn new skills and push through to new levels
Feel confident and proud of your business
Know you’re being of meaningful service to others
Be the boss you’ve always wanted
Make time for the things that matter to you most
With the Primalista Licence you’ll be empowered and confident to start your own bake from home business, make money and help others.
Getting open for business, equipped (without breaking the bank) and making sales to create the lifestyle you dream of is exactly what we’ll teach you.
What kind of success do Primalistas achieve?
“I love Primal Alternative it’s so do-able! No more day dreaming of starting my own business because I’ve actually made it happen! And there’s no prouder feeling of seeing something fabulous, healthy & wholesome YOU’VE made on the supermarket shelves. This business actually changes lives."
Primalista Helen NSW
“I’d been stood down from work due to Covid and now that I am a Primalista I get to do something I absolutely love and get paid for it. When I bake and work on my business, I feel alive.”
Primalista Veronica SA
“I was keen to focus on my health and to find something creative where I get to connect with people. Since joining Primal Alternative I’ve had some great feedback and met some beautiful people, I’m eating better and focussing on my gut health journey. There’s a super helpful, supportive, and friendly community. It’s a brilliant biz model. I love it. I was on the fence for 4 years and can’t believe I didn’t start sooner!”
Primalista Manda QLD
Wondering if the recipes really are easy?
Thermomix not essential - any mixer will work, even a bowl and spoon! Check out these snippets from actual Primalista training videos to see how easy the recipes are:
Primalista Comprehensive
Step-by-Step Training
You’ll learn how to create a bake from home business on your terms as I walk you through these modules:
OPEN FOR BUSINESS
In this module, we’ll get all the necessary but boring paperwork out of the way so you can get to the exciting bit quicker! We’ll get your business registration (ABN), Food Business Registration and Insurance sorted as well as some mindset work to deal with those ‘terrexcitified feelings’. You’ll get to bake a few recipes, get to understand the Primal Alternative customer and access to those amazing professionally taken Primal Alternative photos. Maybe you could post a few pics of the products and say: coming soon!
GET EQUIPPED
In this module over two weeks you’ll decide what you’re going to offer first from the Primal Alternative range. You’ll order any extra equipment you need like pizza trays, pouches, your packaging and your first batch of ingredients! During this time your Baking Starter Kit will arrive with your apron with your name on it, loaf tins and cellophane bags. Our printer will be in touch for you to proofread your personalised labels! You’ll get to look at the pricing and get your hands on our nifty Profit & Ingredients Calculator so you’ll know exactly how much you’ll make from each product by entering your cost of goods (if you want to). The calculator will also let you know how much of what you need to fulfil your orders - so you won’t lose sleep wondering if you’ve got enough almond meal or not!
MAKING SALES
It’s reassuring to know that over 75% of Primalistas get their first sale within a month of being Open for Business and in this module, you’ll learn where to sell your products, how to approach a stockist and make a sale while still being YOU! You’ll be able to see where other Primalistas have approached on our Target Stockist Spreadsheet – nobody wants to step on anyone’s toes and there are plenty of stockist options. You’ll get access to our Customer and Stockist Brochures, learn how to write an invoice and how to collaborate on the Quirky Cooking and Low Tox products. In this module you’ll also learn how to market and sell our Boxes, Bundles and how to set up an amazing looking market stall.
RECIPES
This module holds all of the Primal Alternative Secret Recipes for our loaves, pizza bases & wraps, Cookies, Seasonal, Packet Mixes, Gellies, Granola & more. I’ll even show you how to on sell your ingredients and make healthy bulk food available in your area in the Wholefoods lesson.
SUPPORT
This is the module for life’s to be expected unexpected! I’ll show you what to do and how to deal with complaints, recalls, tech troubles and what to do when you’re ready to ‘hang up your apron’. I’ll also show you how to get extra support when you need it & how to keep batch records.
ADVANCED TRAINING
The first 3 modules are the crucial training for Primalistas but if you want more – you’ll find more in the Advanced Training Module including how to do Influencer Marketing & Live Events. You’ll find marketing templates, lead magnets (recipe ebooks), social media ideas and an annual Marketing Calendar with social media tiles to share.
Get your hands on this business in a box and join our supportive community!
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All Prices are in Australian Dollars.
On average our Primalistas earn anywhere from $1,500 - $5,000 per month, taking them 2-5 months to pay back their initial investment and start earning an income cooking healthy baked goods from home.
7 Day Cooling Off Guarantee
_____________
If you love healthy REAL food and have a deep desire to start your own freedom-based business, then becoming a Primalista could be the best decision you ever make! However, I understand that starting your own business is a big decision. That’s why I offer the Primal Alternative Guarantee.
Here’s how it works:
The Primal Alternative 7 Day Cooling Off Guarantee
_____
When you join Primal Alternative you’ll have a full 7 days to try all the materials and start setting up your ‘bake from home’ business. If at any point during those first 7 days you decide being a Primalista is not for you, simply let me know and I’ll provide you with a full refund.
I’m so confident that you’ll love the Primalista Licence whether you’re here for a reason, a season or a lifetime I know you’ll learn so much about yourself that will positively impact all areas of your life.
What will happy return customers look like for you?
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Fab Bonuses
for you
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So that you can be up and running with as little ‘faff’ as possible and in the most cost effective way, I’ve included these totally FAB bonuses just for you:
Baking Starter Kit
Value: $430
This bonus is to help keep your start up costs down and save you the leg work of shopping around while you’re setting up your business. This kit will give you enough labels and bags for your first $3,000 of orders – how exciting is that? When this lands on your door step from me with a personal note you’ll open it up and find:
- An organic, fair trade Primal Alternative apron with your name & state embroidered on it
- 6 Primal Alternative loaf tins
And when you're Open For Business we'll send you:
- 200 compostable cellophane bags for pizza, wraps, loaves and cookies
- 220 personalised product labels - direct from our printer
One on One Coaching Session with Primal Alternative Founder and successful entrepreneur H – me!
Value: $220
Wherever you’re at, if you feel you need extra guidance, I’m here.
Profit First Masterclass
Value: $250
Pay yourself first from day one by learning how to manage your business finances with Profit First Professional Natalie Waugh.
Frequently Asked Questions
What sort of start-up costs and equipment will I need?
Have world events made it harder for Primalistas to be successful?
Where can I get my insurance?
Is getting my kitchen approved a straightforward process?
I've got a dog/cat/bird/guinea pig/goldfish - will I get my kitchen approved???
Can I use my home kitchen?
Do I get the ingredients from Primal Alternative?
I love this idea but I don't feel I look the part
What is the shelf life?
Are the recipes hard?
Where could I sell these products?
What if another Primalista opens in my area?
Will my local area be big enough to support the business?
I'm not a pushy person and I lack confidence - can I still do this?
How are website referrals managed?
Can I make and sell things alongside Primal Alternative?
Where do I get labels?
How much can I earn
as a Primalista?
_____________
Want to see a price breakdown?
How much could you earn
as a Primalista?
_____________
Is food your love language?
It’s mine too – I love nothing more than nourishing my loved ones with good honest nutrient dense food!
And as much as we love to nourish others with real food – there must be a fair and equitable exchange for this to be a good business.
Under charging – or even worse – not charging at all – will eventually wind you up resentful and burnt out – and that’s not good for anyone.
That why I’ve worked with costing experts and spent years analysing the costings to make sure its:
- The RIGHT price that people will buy it
- The RIGHT profit so you get the reward for your work that you deserve
Here’s how I started this model: I baked two mornings per week for about 9 hours, producing approximately AU$1,200 worth of product per week, with a gross profit of around $650. This felt successful to me because I could work from home, take care of my family, manage household tasks, and still make a meaningful income.
The Primal Alternative Pricing Model sets the wholesale and retail prices, so we all charge the same price – this means there is no competition.
Super important note: this will involve manual labour, on your feet for about 4-5 hours at a time, in the kitchen. Your ingredients costs will vary but we’ll put you in touch with our fave suppliers. Primal Alternative doesn’t offer any earnings guarantees.
BOOK A DISCOVERY CALL
Primal Alternative sells really well at places like Farmers Markets, Health Food Shops, IGAs, cafes and to your local friend and family networks - who would you love as your customers?
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Here are a few of our stockists:
There’s an opportunity for you to combine your love of baking real food, with your interest in health into another source of income that you can do from home.
Here's how the Primalista Licence will help you build your dream business whether you're looking for a full-time gig, or a hobby that pays
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She earns a full-time income working 3 days a week.
She takes 3-month long holidays
She’s a high-flying corporate that loves her hobby that pays
She’s there for the kids
She’s ebbed and grown it
She couldn’t believe how quick the cashflow was
“We are big fans of Primal Alternative. It’s such a great feeling to know that your work nourishes you, your family and your community and we love that Primal Alternative offer this opportunity.”
Jo Whitton | Quirky Cooking
Primal Alternative products are my favourite way to support my health and busy lifestyle. You don’t have to compromise on taste or nutrient density, or spend hours in the kitchen to eat well with Primal Alternative!"
Steph Lowe – The Natural Nutritionist (BSpExSc GDipHumNutr)
“I love every single product in the Primal Alternative range. Helen has done such an amazing job of creating ready to go nutrient dense breads, wraps, pizza bases, granola and cookies made from real foods with absolutely zero additives. Unfortunately, for many people, it can be hard to source these types of foods to be completely free of harmful additives and vegetable oils. So when I came across the Primal Alternative food range, I was so happy to be able to wholeheartedly recommend such convenient and amazing real food options to my clients, friends and family.”
Jordan Pie – Qualified Nutritionist & Gut And Psychology Syndrome Practitioner
"Primal Alternative products have been a life saver for many of my clients. Being a GAPS Practitioner means guiding people through A LOT of cooking and food prep, so to be able to send them off to buy something already made for them, that is also GAPS friendly, is a huge bonus! I have been using the products for years now, and although we make most of our food from scratch, we always have some PA products in the freezer to take the pressure off. Helen is an inspiration with the business model she has created - nourishment from the heart of the Primalista's homes to ours!!"
Elyse Comerford
Nutritionist - WellBelly Health
What would that do for your lifestyle?
The Primalista Licence isn’t a franchise model or owned by a big corporate. It’s a flexible, autonomous Licencing model that’s been created by me, Helen Marshall, a Mum living in Denmark, Western Australia.
My approach is fun and faff (fuss) free, and it works whether you’re looking for a small hobby that pays or looking to do this full time. Most of our Primalistas work 1-3 days a week in their business. It’s up to you, there are no targets to hit or sales leader boards in Primal Alternative (thank goodness for that!)
Important: It will take some work but it’s so worth it!
Because let’s face it you’re starting a business, you’ll need to make the products and get them out there.
But you don’t need to reinvent the wheel or struggle starting from scratch.
You’ll get step by step instructions, inspiration, and tonnes of support to achieve that work/life dream.
Having your own business is possible for you.
When you’re doing what you love and contributing in a meaningful way, you will live in aligned purpose, create an income stream and change your life.
I know it can feel like a scary leap to take.
Maybe your husband thinks this sounds like a ‘scam’- that’s ok – it’s not lol.
And you’re really worried about whether your kitchen will pass.
Or maybe you’re really ready for this [ad]venture.
Ready to be your own boss and get to network with like-minded change makers in our Primalista sistahood.
You’re in the right place and we want you to succeed too because a rising tide lifts all boats.
The Primalista Sistahood is an incredible catalyst, and you can become part of this movement.
It’s time to operate your own business which works around your family, making health products for all to enjoy.
You can do what you enjoy AND make money.
You can share the benefits of this type of real food with others.
You are enough.
You can have generate an income and work from home.
You don’t need to reinvent the wheel or
start from scratch on your own.
Come on this amazing journey with me and the Primalistas!
With this proven model, me as your mentor and our super supportive community – you can do this!
Let’s change the world together – one cookie at a time!
BOOK A DISCOVERY CALLFind Out How To Start A Successful Business Baking Nutritious, Grain-Free Foods In Your Own Kitchen and under others. Please note, these consultations are strictly limited. Due to my super busy schedule, I only have time for 20 appointments each month. If you happen to be unlucky number 21, I’m sorry but you will have to wait until more spots open up.
Here’s a reminder what you get when you become a Primalista:
Six online training modules to get you Open for Business, Equipped and Making Sales.
Primalista lifetime access to practical & inspirational videos to walk you through the exact steps you need to take to become a Primal Alternative Producer.
Simple Video Recipes for Delicious Foods People LOVE
Our recipes are simple: just measure, mix and bake. No artisan skills required and ingredients are streamlined. You’ll receive the trade secret recipes for 18 ready-made loaves, pizza/wraps, gellies, granola, pastry, Hot Cross Buns and Mince Pies plus 15 Packet Mix recipes.
A Complete Marketing Strategy To Grow Your Business
Receive marketing training, testimonials, professional product photos and templates you can use to attract a crowd of new customers and rapidly grow your business!
Food Safety Plan & Letter Template
For your food business registration with council. Our comprehensive Food Safety Program has been compiled with industry experts, Food Technicians and Environmental Health Teams to show our method and to provide scientific evidence that our products are ‘low risk’ and ‘not potentially hazardous’ and safe to be made from a home kitchen.
Food Standards Australia & New Zealand (FSANZ) approved labels and authentic GS1 Barcodes
Don’t lose sleep worrying about if your labels comply – we look after that for you and the labels are ready for you to personalise and print! The GS1 barcodes mean that shops can scan your products and customers can enter the macros into trackers like My Fitness Pal.
Connect you with suppliers – so you get the best price
No need to ring around suppliers, we’ve done the leg work and can put you in touch with the best bulk food suppliers so you can get the best prices for your business. We’ll also help with your insurance and setting up your ABN.
The Licence To Sell A Much-Loved Brand And Products
Only Primalistas are licenced to see Primal Alternative products and the Primal Alternative brand is loved and respected by industry leaders – giving you an established market to sell to straight away. As a Primalista you’ll get to bake products in collaboration with Jo from Quirky Cooking and Alexx from Low Tox Life - how cool is that?
Incredible Primalista Sistahood
Connect with like-minded entrepreneurs and be inspired with new ways for your business. Feel seen and heard with a super collaborative non-competitive community of Primalistas who ‘get it’. We regular get together for virtual coffee catch ups and connect daily in our private online community.
Ongoing access so you can learn at your own pace and revisit any time.
Mobile and tablet friendly so you can follow along from the kitchen
Convenient course access via the Kajabi mobile app.
BOOK A DISCOVERY CALL
"An amazing network of home bakers baking a set selection of Wholefood goods for their local community across Australia. Such a fab idea. Uniting women with a love of baking from scratch with families who want from scratch but either don’t like baking or don’t have the time."
Alexx Stuart — Low Tox Life
"Thank goodness for all the Primal Alternative home bakers making nutrient dense food that we as busy Mums just don’t seem to always get around to doing."
Cyndi O’Meara — Changing Habits
Get your hands on this business in a box and join our supportive community!
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All Prices are in Australian Dollars.
On average our Primalistas earn anywhere from $1,500 - $5,000 per month, taking them 2-5 months to pay back their initial investment and start earning an income cooking healthy baked goods from home.
