Become a Primal Alternative Producer
Make Baking Your Business
What is the Primalista Licence?
With a Primalista Licence you can produce and sell the Primal Alternative grain free food range anywhere in the world.
The online Recipes & Resources teach wellness enthusiasts how to run an effective, micro food business from home
Whether you’re brand new to business or not, the Primalista Licence will challenge you to grow and learn new skills.
It’s designed to create your home business into a force for good and your higher purpose.
Is the Primalista Licence right for me?
If you want to learn how to create and sell nutritious, honest food, help more people, be part of a supportive community and align your business with your highest values, the Primalista Licence is for you.
“At this point 3 ½ months in, the business is holding it’s own financially. I am having a ball! I feel like I’ve come back to life! I love the interaction with people at the markets and I’m overwhelmed with how many people have health issues. I feel privileged to be able to supply them with food they can safely eat that is also delicious. A great model, very user friendly, with loads of support. And all the hard work i.e marketing, packaging – compliance etc is all done! (Thank you H)”
A Primalista is a Primal Alternative Producer. They run their own home-based businesses, supplying Primal Alternative food products to their communities.
Primalistas bake and then supply the Primal Alternative Range to local businesses – think health food stores, gyms, cafes, schools, supermarkets, etc. You can also find Primalistas at farmers markets, supplying products directly to the public.
The baking is easy! No artisan baking skills required. Simply measure, mix and bake.
With a growing demand for a convenient source of real, grain free, alternative food staples, there has never been a better time to invest in this innovative business model.
What can I expect when I become a Primalista?
- An opportunity to create a business that suits your lifestyle and what matters to you
- A quick start up, without having to invent a brand
- Instant sales, just because you are with Primal Alternative, an already well liked, known and trusted brand
- A welcoming and supportive Primalista community
- Find out how much you can earn as a Primalista here
What do you get when you become a Primalista?
All of the training is online inside a private, Primalista member only site called the Recipes & Resources. There are no modules to complete, tests to pass & no travel needed. You access the training as you need it.
Inside you’ll find:
- Primal Alternative trade secret recipes: breads, pizza bases, pastry, cookies, gellies, bagels, wraps & granola
- Baking demonstration videos
- FSNAZ compliant labels with barcodes
- Official trademarked Primal Alternative logo for your branding
- Marketing templates including brochures, banners & business cards
- Sales & marketing training so you can approach a retailer with confidence and get a sale
- Supplier information to source ingredients and equipment
- Food Safety Program to support your food business registration application
- Stockist Agreement
Primalistas connect with each other, compare notes and celebrate success in our closed Facebook Group. H is active in our Primalistas Facebook Group where she answers questions and offers strategic advice to ensure that our Primalistas take consistent action and receive the highest value from their investment.
To preview the Recipes & Resources, get a behind the scene tour here.
“I knew I wanted to do something food related, but was not quite sure what or how as I had no experience in that industry. Until….one day I came across a post in my Instagram feed about the Primal Alternative business opportunity. It just felt right and I contacted Helen from PA immediately, and had my interview sitting in my car in a carpark! With support from my family, I signed up, and I feel it’s the best decision I have ever made.”
“I love Primal Alternative it’s so do-able! No more day dreaming of starting my own business because I’ve actually made it happen! And there’s no prouder feeling of seeing something fabulous, healthy & wholesome YOU’VE made on the supermarket shelves. This business actually changes lives..”
Do people like me become Primalistas?
Primalistas come from all walks of life, some have kids, some don’t, some work, some don’t but they have these things in common:
They are passionate about gut healing & health and they love cooking.
They want to:
- share their passion but were not sure how
- put their health first and foremost
- work their own hours, be their own boss & have their own business
- earn money, grow & learn
- support their family’s health and find what lights them up
- find the next chapter
- follow their dreams towards holistic health & healing, their love of paleo and real food
- feel supported on their journey by a community that get it
When they were at the stage you are at now, they felt curious, cautious but excited. Is that how you feel?
Anybody that identifies as a human is welcome to apply to become a Primalista!
What does being a Primalista Involve?
- Sourcing your own ingredients and equipment
- Finding retailers and customers who want to buy your products
You create your own schedule, and only need to bake and distribute the amount that suits you. You can build a full-time business or part-time, with the flexibility to adjust this as you go. Your freedom-based lifestyle means that your income is in your hands – each Primalista gets out what they put in.
What do I need to get started?
- Food mixer
- Primalista Baking Licence
- Food Business Registration (resources in the Licence will help with this)
- Product & Public liability insurance
“When I decided to become a Primalista I envisioned myself having my little stall surrounded by amazing people, hanging out and chatting with others who just “get it” too.. this weekend made that little dream happen!!!”
Can I see Primalista Licence reviews from existing Primalistas?
Want to read stories from entrepreneurial health enthusiasts just like you and see the results they’ve been able to create after starting their baking business?
We’ve got you covered.
“Like for many of us, 2020 was a challenging year for my Karate School, which I’d successfully run for 30 years. With the lockdown in Victoria, I had lots of time to reflect and I realised I needed a career change in order to spend more time with the family. I’d never baked before, but I am passionate about health and helping other men in particular to make the changes to their diets to prevent or reverse chronic lifestyle diseases likes type 2 diabetes. Since joining, I’ve learned to become a baker and learned new skills and methodologies. I applied my discipline to a new learning curve. I was conscious of creating an example to my family of embracing change. Perseverance is the key and listening and learning from those who came before. You don’t have to reinvent the wheel. If you’re thinking of joining Primal Alternative I think you just have to know what you value and what sort of life expectations you would like to create. I like to think life isn’t short, it’s just people waste the experience.”
” What an incredible two years it’s been…it’s taken me so far from the life I had pre-Primal Alternative. I’ve gone from working solo in a fatigue-inducing day job to running my own business, doing something I love, and being part of a true team of “sistas”. Back then I dreamed of doing something else, of living a different life, of making something different of myself. But something always held me back – I had no faith in my abilities and I was terrified to step outside of my comfort zone (no matter how uncomfortable my “comfort zone” actually was!). Finding Primal Alternative was a blessing. This opportunity spoke to me. I immediately felt connected and supported to take the chance. It was exactly what I had been waiting for. All the heart eyes for that 😍😍💚🙌🌿”
“Before I joined Primal Alternative I was doing a job that was paying the bills but didn’t really fit my philosophy on health and diet and family life. Getting my council approval was my biggest breakthrough but doing my first online order. I was so pumped, excited and motivated to do this well with wholehearted commitment. Now I am definitely more productive with a clear focus. I’ve made new friends and kindred souls. setting boundaries in my life is still a work in progress, but hey, I’m up for the challenge. I have never had a job that fills my bucket like this does, but also, I have never been surrounded by a group of women that a so generous, supportive, encouraging and genuinely interested in your success like I have here with Primal Alternative. I have worked in mainly female dominated jobs and this is so unexpected and refreshing.”
Meet H – Primal Alternative Founder
Hey there, I’m Helen Marshall but you can call me H!
In 2015 I was faced with a health crisis which included chronic nausea, insomnia, headaches, depression, anxiety and phobias. After trying other remedies to no avail, I returned to a diet of plants and animals to reclaim my health – I ditched grains, sugar and seed oils and embraced sunshine, sleep, nature and connection.
The results were life-changing – and I wanted to share them with the world. I became a Primal Health Coach and founded Primal Alternative so others with a love for real, healthy food could start their own home business, align their day-to-day with their values, and make a difference in their community!
The Primalista Licence launched on Dec 26 2016 and to date over 180 incredible people (men & women) have become Licensed Primal Alternative Producers.
Primal Alternative now has an online store and over 365 stockists across Australia, the UK, New Zealand and the US.
In 2017 Quirky Cooking collaborated with Primal Alternative to bring a ready made version of their Life Changing Dough to the community.
From 2018 to 2020 Primal Alternative collaborated with Chef Pete Evans to bring a lunch box friendly No Nut Hemp Bread, in 2019 the No Nut Hemp Wrap & in 2020 No Nut Hemp Granola.
These high profile collaborations boosted Primal Alternative’s brand recognition making it easier for Primalistas to make sales.
I hosted the Primal Alternative Podcast on the Wellness Couch for 4 years, which is the number one ranked health and wellness podcast station in Australia. I got myself on to many podcasts as a guest and made some cool friends in the wellness industry which helped to grow the Primal Alternative brand.
Before ditching the rat race, I was a Fitness Instructor and Personal trainer then a Business Manager for a leading recruitment company in the city. I’ve interviewed people all of my life, listening to their desires around health, work and lifestyle and I’ve combined those skills to bring my greatest contribution yet – the Primalista Baking Licence.
I can see a Primalista in every town across the world.
I live on 100 acres of wilderness in Albany, WA with my hunky Kiwi husband Mike and our babies Sam & Milly. I like pilates, massage, coffee with me bestie, sunbathing, meditation, walks in nature and champagne in the spa.
Thanks for being here!
Love, H xx
“I needed to figure out another way to secure income whilst working from home as my main source of income had expired. Since becoming a Primalista I’ve baked for some awesome people like Jo Whitton, Kim Morrison, Cinnamon Morrisey and Tash Corbin! I’ve also made some beautiful friends who share similar philosophies. I’m loving the collaborative, supportive community. There is an incredible body of knowledge and experience to draw on and share. If you are thinking about joining us I say – time will pass anyway – give it a go! Nothing ventured, nothing gained.”
Meet some of our Primalistas who have started their Primal Alternative business during Coronavirus.
How soon can I become a Primalista?
The Primalista Interview is an opportunity to see how this business model could work in your life. Together we will review how much time you have to dedicate to the business, your location and your earning potential. We will be able to answer any questions you may have and we will both get an idea if this is a good fit, or not.
Most Primalistas choose to start slowly and build up over time, but you can create your own version of a successful baking business, based on what is important to you in your life. There is no hierarchy at Primal Alternative. This is a great time to identify your values and create your ideal week with set business days and plenty of time for the other things that you value such as pilates, your kids or walking the dog.
Usually Primalistas are up and running selling their products by 8 weeks, but some take longer. It’s up to you. There are no targets to hit with Primal Alternative.
What is the investment?
All prices are in Australian Dollars and inclusive of GST.
If you are outside of Australia, you do not need to pay GST.
On Average Our Primalistas Earn Anywhere From $1,500 – $5,500 Per Month
Taking Them 1-6 Months To Pay Back Their Initial Investment And Start Earning An Income Cooking Healthy Baked Goods From Home.
ends March 31 extended to June 30
Total Value of
Saving of $470!
Primalista Lifetime Licence worth $5,999
$320 discount on Primalista membership fee for the first 12 months worth $1,320 (Only $110 per month after the first year)
24/7 Primalista online community access
Personalised organic fair trade Primal Alternative apron valued at $150
$584 per month for 12 months
Get these exclusive bonuses worth $2,000 when you join!
Thrive – my 21 day clean living journey. Get back to basics on your health journey by reconnecting to your ‘why’ and going ‘next level’ on your Food, Movement, Mindset and Lifestyle. Online Course. Start whenever you like. Value: $197
SET FOR LIFE – My 6 week transformational experience, happiness is an inside job. Get clear on how to create an exceptional life in the now and have an exciting vision for the future pulling you forward! Online Course. Start whenever you like. Value: $660
My Business Blueprint – and 18 page downloadable PDF to help you create a thriving business on your terms. Value: $220
Organic, Fair trade apron with your name and state on. Feel like a MasterChef/MKR Rockstar but better! Value: $150
Silicone spatula, perfect for spreading those Pizzas. Value: $10
Aligning for Success EFT course. This is an awesome non-invasive Primal Alternative specific way to unlock any limiting beliefs standing in the way of you and your business success. Online Course. Start whenever you like. Value: $49
One on One Coaching Session with Primal Alternative Founder and successful entrepreneur H. We start from where you are at and take it from there. Value: $220
“I needed something other than my family to verify my Worth and Value. I am creating great routines that are creating so much joy. You are able to access as much support, advice and love from your sistas for FREE!! Financial, productive methods and generally new to business information is a very expensive commodity out of our Primalista society. It’s not as much work as you expect. You have the option to decide as little or as large of productiveness you choose.”
“I have learnt new skills and I’ve become a better, more confident baker and home cook. I’ve shed over 4kg, I have more energy, am sleeping better, my brain fog has lifted, and I have improved mental clarity… I’ve been learning more about food and wellness and… I feel more empowered and confident as a person”.
“I was so impressed with the level of support right from the start with the emails from H and the online resources and how it eliminated any overwhelm I might have otherwise felt. And on top of that you will have the support of your Sistas who have been there before you – it’s a very special community that I love!”
The Primal Alternative ‘Thriving Business’ Double Guarantee
If you love healthy REAL food and have a deep desire to start your own freedom-based business, then becoming a Primalista could be the best decision you ever make! However, we understand that starting your own business is a big decision. That’s why we offer the Primal Alternative Double Guarantee.
Here’s how it works:
1. The Primal Alternative 7 Day Cooling Off Guarantee
When you join Primal Alternative you’ll have a full 7 days to try all the materials and start setting up your ‘bake from home’ business. If at any point during those first 7 days you decide being a Primalista is not for you, simply let us know and we’ll provide you with a full refund – no questions asked.
2. Guaranteed Sales In Your First 3 Months Or Your Money Back
We want to ensure your business hits the ground running with the maximum possible chance of success. If you follow our steps and don’t get a sale in the first 3 months we will refund you the WHOLE cost of your membership paid to date.
Become A Primalista!
It starts with YOU
When you invest in a Primalista Licence you’re committing to your own personal growth and you’re helping your customers achieve their health goals.
Take the first step to a starting your own meaningful business today.
“Producing Primal Alternative will help me get the primal word out and help people who are not feeling the best they can be to feel better. I love the sisterhood of the Primalistas – gorgeous girls, what a team!”
“I am producing Primal Alternative to make it easier for the community to enjoy grain free, locally produced food. I want to help people on a Paleo or restricted diet to stay on track with their health journey. I want to help busy mums like me feed their families REAL food. Primal Alternative gives me the chance to run my own business from home, doing something that I love and serve my community. Being a Primalista has given me everything I wanted.”