Giving your business the right start.

Primal Alternative founder

The Primalista Mentor Program is your business start up incubator!

It’s designed to give you a super supportive boost, give you clarity & confidence and that you’ve totally got this.

Oh and did I mention that it’s ABSOLUTELY FREE – yep a super valuable added bonus exclusive to Primalistas, worth approx. $4,000.

Consider this a big HUG of a tried and tested way to start moving your towards a place where you’re not simply dreaming of your business –  but are Open for Business, Equipped and Making Sales!


What does it include?

You’ll receive:

  • 3 x videos, written content & checklist for the 3 core modules outlining the tasks
  • 3 x live group training Q&A sessions with H and experienced Primalistas to build on your Primalista business wellbeing
  • Membership to a private limited-time PMP Facebook group so you can share your learnings and experience


  • Get Open For Business – let’s get the paperwork out of the way and reduce the overwhelm
  • Get Equipped – what business assets do you already have, what can you add without baking the bank?
  • Making Sales – it’s a scary part, but essential for all business.  You’ll get the training on how to get sales and still be you!

Be supported, get to ask all of your questions and journey together with fellow newbies under the watchful eye of Founder H.

This program is exclusively for Primalistas. 

Your Mentor,
Helen Marshall

  • 32 years in the wellness industry – started with teaching aerobics age 14!
  • Ex personal trainer, gym instructor, group fitness instructor and yoga teacher, degree in business studies for the wellness industry
  • Over 25 years in sales and marketing, business to business and business to consumer
  • In top seven sales managers for a leading UK Recruitment Firm
  • Business Manager for a leading Australian Recruitment Firm
  • Certified Primal Health Coach and described by Mark Sisson as a ‘rockstar’
  • Founded Primal Alternative in 2014
  • Created a seven figure business from scratch
  • Created collaborative agreements with industry leaders Quirky Cooking, Chef Pete Evans and Low Tox Life
  • Developed authentic relationships with key influencers to grow the Primal Alternative brand
  • Spoken at many large wellness events & been a guest mentor for Alexx Stuart and Kristen Pavez
  • Hosted a podcast and appeared as a guest on many leading wellness podcasts
  • Produced Primal Alternative products for 18 months before launching the Licence
  • Registered a food business and supported many to do the same
  • Approached stockists, made sales, hosted markets, attended large events, dealt with complaints and knock backs
  • Hands on knowledge of pushing through limiting beliefs
  • Experienced in successfully working from home and recovering from a health crisis and juggling life/family
  • Recognised as a Finalist in the Ausmumpreneur Awards for Product Innovation & Making a Difference; and a Finalist in Home Based Business ACCI Business Excellence Awards

What the Primalistas say about the Primalista Mentor Program:


“I’m a lot closer to being open for business than at the start of this PMP.  ”

Primalista Lisa-Marie


” [My business is] open, I’ve gained some confidence and worried less about the smaller details. The Primalista group is great, but it was more nurturing being in the smaller PMP community. I have a fair bit of social anxiety and PMP really helped me find my own way, but in a safe space. Sped up my progress too! Very grateful. The PMP gives much benefit for such a small amount of your time. 

Primalista Kat


“I found the Primalista Mentor Program helpful and the community supportive and I’m closer to operating and more focused on what I need to do

Primalista Julie.

“Thank you so much H for inspiring us and guiding us in this group!
I’ve sort of hit the ground running as they say, learning about the keto/paleo/grainfree lifestyle.
Testing recipes, acquiring equipment, researching sooo much!
I’ve even built my own website! Geez that took exponential growth effort! Lol
I had no idea I could do this but its interesting, my first job as a teen was in a bakery! Who knew!
Bring on my Food Biz registration certificate and I’m off!
Bring on the markets!

Primalista Melissa